San Miguel Corporation free essay sample

For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market. In addition to its leadership in the Philippine food and beverage industry, San Miguel has established a significant presence overseas. The Company’s operations extend beyond its home base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand and Australia. Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company. San Miguel’s partners are world leaders in their respective businesses. Kirin Brewery Co. , Ltd. is a major shareholder of San Miguel Brewery. The Company also has successful joint venture relationships with US-based Hormel Foods Corporation, Nihon Yamamura Glass and QTel, a telecommunications company in Qatar. In the Philippines, San Miguel’s corporate strategy is at aimed capitalizing on new growth markets through acquisitions and further enhancing its competitive position by improving synergies across existing operational lines. The company has significantly expanded its participation in both its core businesses of food, beverage and packaging, as well as heavy industries including power and other utilities, mining, energy, tollways and airports. Mission/Vision/Objectives of the Company Vision SMC’s fundamental and historical  philosophy— Proft with Honor The following are SMC’s objectives: * To be constantly aware of the aspirations of the people and of the nation, and to ensure that San Miguel continues to make a major contribution towards the achievement of these  aspirations. * To  manufacture,  distribute  and  sell  throughout  the  Philippines  food products, beverages, packaging products and animal feeds, being  ready at all times to add, modify or discontinue products in accordance with changes in the market. To diversify into fields, which will ensure optimum utilization  of management resources and a  substantial contribution to  corporate profits * To seek and develop export markets for new products as well as for those already being produced by the Corporation. * To generate a return on funds employed sufficient to ensure an adequate rate of  growth  for  the  Corporation,  and  to  provide  sati sfactory  returns  to stockholders. To provide an environment which is conducive to the development of the individual and which encourages employees to realize their full capabilities * To adopt a flexible and objective attitude towards change and to pursue an active policy of innovation. Mission San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host  communities  and  various  stakeholders  by  harnessing  corporate  social responsibility among the various San Miguel businesses in pursuing mutually beneficial programs that lead to  self-reliance and sustainability. Through its corporate social responsibility arm, San Miguel Foundation Incorporated, San Miguel Corporation proactively reaches out to others to bring forth change that will enable communities to live better lives. San Miguel Foundation, Inc. has crafted various programs and projects that address contemporary issues on livelihood, health, education, the environment and disaster relief following its overall direction of Enterprise, Education and the Environment. The San Miguel Foundation Team Camille B. Buenaventura Executive Director Jennifer E. Rodriguez Ken B. Reston Program Officers Rona Mei Y. Tanchico Faustino F. Olaguera Program Assistants Vision To take the lead in realizing San Miguel Corporation’s commitment to social development in the Company’s effort to contribute towards the improvement of life in the communities in which it operates and the public it serves. Mission San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various stakeholders by harnessing corporate social responsibility among the various San Miguel businesses in pursuing mutually beneficial programs that lead to self-reliance and sustainability. Goals San Miguel Foundation, Inc. will initiate, manage and support social development initiatives that: Promote education to youth from low income families through scholarships, literacy classes and support programs like supplemental feeding, book donations, etc. Strengthen communities through capability building activities and the provision of basic social services; Support local enterprises that bring livelihood opportunities to community groups, dependents, San Miguel retirees and other stakeholders; Provide assistance to disaster-stricken communities through relief and ehabilitation programs; and protect, preserve and regenerate the environment. A corporation’s initiatives in social responsibility broaden with the growth of its business. This is especially true when social responsibility is woven into the fabric of its corporate structure. San Miguel is a company of people who care – about people and the communities we serve and partner with, as well as the busines ses we manage. We have a proud history of doing business honorably, of working to improve the quality of life, and giving something back. Social responsibility exemplifi es our spirit of caring. We care for our environment, our stakeholders, our customers and investors, our host communities, and our own people because they are integral to our growth. Our programs are designed to enhance the relevance of our social responsibility endeavors as we partner with these vital linkages to our various businesses. Social responsibility is a commitment we pursue for the long term as we continue to honor our social covenant with our various key publics. It is part of our corporate character. Eduardo M. Cojuangco, Jr.